Start with structure
Before writing, ask AI to help outline your website: home page, practice area pages, attorney bios, FAQs, and contact information. A clear structure helps visitors find what they need.
Practice area pages
Each practice area page can explain who you help, common situations you handle, how the process generally works, and how to contact you. AI can draft these from your notes, and attorneys should edit them.
Attorney bios
AI can help turn resumes into readable bios that highlight experience, education, and approach. Verify every credential and avoid claims your bar rules prohibit.
Blog content
- Answers to common client questions
- Explanations of legal processes
- Updates on law changes, verified carefully
- Guides for specific situations
Write for people
Use plain language. Visitors want to understand their options, not read dense legal text.
Compliance review
Legal advertising rules apply to websites. Have an attorney review all content for compliance, including disclaimers.
Avoid duplicate content
Don't publish generic AI content that could appear on many other sites. Add your firm's perspective, experience, and local details.
Update regularly
Review content periodically for accuracy, especially when laws change.
Make the next step obvious
Every page should end with a clear way to reach the firm, whether that is a phone number, a consultation form, or a scheduling link. AI can help you write short, friendly calls to action for each practice area so visitors who are ready to talk never have to hunt for how to do it.
Want This Set Up For You?
AI Business Growth configures ChatGPT, Claude, and simple automations for service businesses, then trains your team to use them. Start with a free evaluation, or see how we approach AI for law firms.
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