Choose the right platforms
Different platforms suit different practices. LinkedIn may work well for business law, while Facebook may reach families. AI can help you think through where your clients spend time.
Content ideas
- Myths and facts about common legal issues
- Explanations of legal terms
- Firm news and community involvement
- Attorney introductions
- Tips for specific situations
Plan with AI
Ask AI for a monthly content calendar and draft posts. Review each one carefully.
Avoid legal advice
Posts should provide general information and encourage people to consult an attorney for their situation.
Follow advertising rules
Social media posts can be considered advertising. Follow your state bar's rules on claims, testimonials, and disclaimers.
Be careful with comments
Don't give specific legal advice in public comments. Invite people to contact the firm privately.
Use visuals
Simple graphics or short videos can make legal topics more approachable. AI can help write scripts and captions.
Stay consistent
Regular posting builds familiarity and trust over time.
Measure and adjust
Watch which posts lead to profile visits, website clicks, or inquiries. Some firms find that simple explanations of legal terms perform better than firm news, while others see the opposite. Every few months, ask AI to help you review results and adjust your calendar so you spend time on the content that actually connects with potential clients.
Want This Set Up For You?
AI Business Growth configures ChatGPT, Claude, and simple automations for service businesses, then trains your team to use them. Start with a free evaluation, or see how we approach AI for law firms.
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