What custom instructions do
Many AI tools, including ChatGPT, let you save information about yourself and how you want responses written. Once saved, that context is applied to new conversations automatically, so you don't have to explain your business every time.
What to include about your business
- Your business name and what you do
- Who your customers are
- Where you're located and which areas you serve
- Your brand voice, such as friendly, professional, or casual
- Words or phrases you prefer or avoid
How you want responses
You can also tell the AI how to respond. For example, ask for concise answers, plain language, bullet points for lists, or a reminder to flag anything that needs fact-checking.
Keep sensitive data out
Don't put passwords, financial details, or client information into custom instructions. Keep it to general business context that would be fine on your website.
Projects and saved workspaces
Some tools offer projects or workspaces where you can upload reference documents, such as your services list or style guide. This helps the AI give more consistent answers for ongoing work. Check your plan's privacy settings before uploading anything.
Test and adjust
After setting instructions, try a few common tasks, like writing a customer email or social post. If the tone isn't right, adjust your instructions and test again.
Share with your team
If your team uses a shared business account, agree on standard instructions so everyone gets consistent results.
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