Good uses for AI images
AI image tools work well for backgrounds, simple illustrations, concept sketches, social media graphics, and seasonal designs. They can help a business without a designer produce visuals quickly.
When real photos matter more
For your actual work, team, products, and results, real photos are almost always better. Customers want to see what they'll actually get. Using AI-generated images to represent real projects or results can mislead customers and damage trust.
Avoid misleading images
- Don't present AI images as photos of your work
- Don't create fake before-and-after images
- Don't depict real people without permission
- Be careful with logos and trademarks
Check usage rights
Each AI image tool has its own terms about commercial use. Read them before using images in marketing.
Write better image prompts
Describe the subject, style, colors, and mood you want. For example: "A simple flat illustration of a house with a sun and a checkmark, bright green and navy colors, clean modern style."
Combine with design tools
Use AI images as a starting point, then add your text and branding in a design tool for consistency.
Be transparent where needed
Some platforms require labeling AI-generated content. Follow platform rules.
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