Understand their situation
When a listing expires, the seller may feel disappointed and skeptical of agents. Many receive dozens of calls and letters. Messages that acknowledge their frustration and offer genuine insight are more likely to be read.
Write a respectful letter
Ask AI to write a short letter that:
- Acknowledges that an expired listing is frustrating
- Avoids criticizing the previous agent
- Offers a few general reasons homes may not sell, like pricing, presentation, or exposure
- Invites them to a no-pressure conversation
Example prompt
"Write a respectful 200-word letter to a homeowner whose listing recently expired. Don't criticize their previous agent. Offer a free review of what might help it sell. Professional and empathetic."
Follow up thoughtfully
Plan two or three follow-ups spaced a week or more apart. AI can draft each one with a different angle, such as a market update or a marketing idea.
Follow the rules
Check do-not-call lists and any local or brokerage rules before calling. Respect requests to stop contacting.
Prepare for the conversation
If the seller agrees to talk, use AI to help you prepare questions about their goals, timeline, and experience with the last listing. Listening carefully is often what wins the listing.
Be honest
Don't promise a specific price or quick sale. Offer a clear plan and realistic expectations.
Want This Set Up For You?
AI Business Growth configures ChatGPT, Claude, and simple automations for service businesses, then trains your team to use them. Start with a free evaluation, or see how we approach AI for real estate teams.
Get Your Free AI Evaluation Calculate Your AI ROI