Why video works for lawyers
People choosing a lawyer want to feel comfortable with them. Short videos let viewers see an attorney's personality and approach.
Keep it short and focused
Each video should address one question or topic in about a minute. AI can help write scripts with a clear opening, simple explanation, and invitation to reach out.
Video ideas
- What to do after a car accident
- Common estate planning myths
- What happens at a first consultation
- How long a divorce might take
- Explaining a legal term
Sound natural
Read scripts aloud and edit anything that sounds stiff. Attorneys should speak in their own voice.
Compliance
Videos are advertising. Follow your state bar's rules and include appropriate disclaimers.
Captions
Many viewers watch without sound. AI can help create captions and short on-screen text.
Share widely
Post videos on your website, social media, and YouTube. AI can write descriptions for each platform.
Consistency
Recording several videos in one session makes it easier to publish regularly.
Plan a series
Instead of one-off videos, plan a short series around a theme, such as five common questions about estate planning or the steps after a car accident. AI can outline the whole series in minutes and write consistent scripts. A series gives viewers a reason to keep watching and gives you a steady stream of content to share across platforms for weeks.
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