Answer real questions
The best blog topics come from questions clients ask. Make a list of common questions from consultations and calls, then use AI to organize them into topics.
Organize by practice area
AI can help group topics by practice area and create a publishing schedule that covers each area regularly.
Outlines first
Ask AI to create outlines for each post, then add your expertise and examples. Outlines speed up writing while keeping your voice.
Quality over quantity
A smaller number of accurate, helpful posts is more valuable than many generic ones. Make sure each post offers useful information.
Local relevance
Include accurate local information where appropriate, like how processes work in your state or county.
Compliance review
- Accurate legal information
- Appropriate disclaimers
- No guarantees of outcomes
- Compliance with advertising rules
Promote posts
Share posts on social media and in newsletters. AI can help write short summaries.
Update older posts
Laws change. Review older posts and update them when needed.
Set a realistic schedule
A firm that publishes one helpful post every two weeks for a year will usually do better than one that publishes ten posts in a month and then stops. Use AI to plan a calendar you can actually keep, assign each post an author and reviewer, and batch drafting sessions so publishing becomes routine rather than another task that gets pushed aside by client work.
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AI Business Growth configures ChatGPT, Claude, and simple automations for service businesses, then trains your team to use them. Start with a free evaluation, or see how we approach AI for law firms.
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