Start with content pillars
Before asking AI for posts, decide on three or four themes you want to be known for. For many agents, those are coverage education, local community, client stories told with permission, and seasonal reminders. Give these pillars to the AI so the ideas stay focused.
The planning prompt
Try something like:
"I'm an independent insurance agent in a small town. Create a 30-day social media plan with one post idea per day across these themes: coverage education, seasonal safety tips, community, and behind-the-scenes. Keep each idea to one sentence."
Then pick the best ideas and ask AI to draft short captions for each.
Ideas that tend to work
- Explaining one insurance term per week in plain language
- Seasonal reminders like storm prep or winter driving
- Answering a question you heard from a client this week
- Spotlighting a local business or event
- Simple checklists, such as what to do after a car accident
Keep it accurate and compliant
Review every caption for accuracy. Avoid promising savings or coverage, and follow any social media rules from your carriers or agency. If a post explains coverage, keep it general and invite people to ask you about their own situation.
Batch and schedule
Write all your captions in one sitting, then schedule them using your social platform's built-in tools. An hour of focused work can cover the whole month and keep your name in front of your community.
Want This Set Up For You?
AI Business Growth configures ChatGPT, Claude, and simple automations for service businesses, then trains your team to use them. Start with a free evaluation, or see how we approach AI for insurance agencies.
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