The jargon gap
Words like "liability limits," "actual cash value," "replacement cost," and "endorsement" are second nature to agents but foreign to most clients. When clients don't understand, they either disengage or make decisions based only on price.
Ask AI to translate
AI is very good at rewriting complex language for a specific audience. A prompt like this works well:
"Explain the difference between replacement cost and actual cash value for a first-time homeowner, using a simple example, in under 120 words."
Review the result for accuracy and adjust it to fit how coverage works in your state.
Build a glossary
Create a simple glossary of the twenty or thirty terms your clients ask about most. Use it on your website, in emails, and as a handout during reviews. AI can draft each definition, and you can polish them over time.
Use analogies carefully
AI often suggests analogies, like comparing a deductible to a cover charge. These can help, but make sure they don't oversimplify in a way that misleads clients.
Match the audience
- Young drivers may want short, casual explanations
- Business owners may want more detail and examples
- Seniors may prefer clear, step-by-step language
Ask AI to adjust tone and length for each group.
The result
Clients who understand their coverage make better decisions and value your advice more. Clear explanations are a simple way to stand out from agents who rely on jargon.
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AI Business Growth configures ChatGPT, Claude, and simple automations for service businesses, then trains your team to use them. Start with a free evaluation, or see how we approach AI for insurance agencies.
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