The landscape is evolving
Laws and court decisions about AI and copyright are still developing and vary by country. This means businesses should be thoughtful and cautious, especially for important content.
Avoid copying others
Don't ask AI to reproduce someone else's articles, images, logos, or distinctive styles for commercial use. Create original content based on your own ideas and information.
Review tool terms
Each AI tool has terms about commercial use and ownership of outputs. Read them before using content commercially.
Add your own work
- Edit AI drafts substantially
- Add your expertise and examples
- Use your own photos
Original contributions make content more valuable and more clearly yours.
Be careful with trademarks
Avoid generating content that uses other companies' brand names or logos in misleading ways.
Get advice for important uses
For logos, major campaigns, or products, consult a legal professional.
Keep records
Keep notes on how important content was created.
Focus on originality
Original, helpful content is better for customers and safer for your business.
Be careful with images of people
AI image tools can create realistic people. Avoid generating images that resemble real individuals, and be cautious about using AI-generated faces in ways that could mislead customers, such as presenting them as staff or clients.
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