Start with real questions
Ask your front desk team to list the questions they hear most often. These might include hours, insurance accepted, new patient forms, parking, cancellation policies, and how to request records.
Draft answers with AI
Give AI each question and your practice's actual information. Ask for short, friendly answers. Review every answer for accuracy.
Organize by topic
- New patients
- Appointments and cancellations
- Insurance and billing
- Records and forms
- Location and parking
Avoid clinical advice
FAQ pages should focus on administrative information. For clinical questions, encourage patients to contact the office or schedule an appointment.
Make it easy to find
Link the FAQ page in your website menu, appointment confirmations, and email signatures.
Keep it updated
Review the page whenever policies change. AI can help update answers quickly.
Use it in phone scripts
Staff can use the same answers on the phone for consistent information.
Measure impact
Watch whether certain types of calls decrease after publishing the page. If calls about a topic continue, the answer may need to be clearer or easier to find.
Write for every reader
Some patients read slowly, use screen readers, or speak English as a second language. Ask AI to keep answers short, use common words, and avoid abbreviations. Clear writing helps everyone, and it reduces the number of follow-up calls from patients who weren't sure what an answer meant.
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