Why a checklist helps
When reviewing AI drafts, it's easy to skim and miss mistakes. A checklist ensures you check the things that matter most every time.
Facts and details
- Are names, dates, prices, and numbers correct?
- Are services and features described accurately?
- Are any statistics verified with reliable sources?
Claims and promises
- Does it promise results you can't guarantee?
- Does it use exaggerated language?
- Does it follow industry advertising rules?
Tone and voice
- Does it sound like your business?
- Is it respectful and clear?
Privacy
- Does it include any customer information that shouldn't be shared?
Legal and compliance
- Does it need review by a professional?
Final read
Read the content once more from the customer's perspective.
Make it routine
Use the checklist every time.
Assign responsibility
Decide who on your team is responsible for reviewing each type of AI-generated content. For example, the owner might review website content and promotions, while an office manager reviews customer emails. Clear responsibility ensures nothing gets published without someone checking it.
Keep a record of mistakes
When you catch an error in AI-generated content, note what kind of mistake it was. Over time, you'll see patterns, such as AI frequently getting service areas or hours wrong. Use those patterns to improve your prompts and to focus your review on the areas where mistakes are most common.
Slow down for high-stakes content
Content involving prices, safety, legal terms, or health deserves extra time and, when needed, professional review.
Want This Set Up For You?
AI Business Growth configures ChatGPT, Claude, and simple automations for service businesses, then trains your team to use them. Start with a free evaluation.
Get Your Free AI Evaluation Calculate Your AI ROI