Why shoppers abandon carts
People leave carts for many reasons: unexpected shipping costs, comparison shopping, distractions, or simply not being ready. A good abandoned cart sequence addresses these reasons gently instead of nagging.
A simple three-email sequence
- First email, a few hours later: a friendly reminder with a picture of the item and a link back to the cart.
- Second email, a day later: answers common hesitations, such as shipping times, sizing, or returns.
- Third email, a few days later: a final reminder, possibly with social proof like a genuine review.
AI can draft each email in your brand's voice.
Address real concerns
Look at customer questions and reviews to understand why people hesitate. Ask AI to write sections that address those concerns directly, such as explaining your return policy or how sizing runs.
Be careful with discounts
Offering a discount in every abandoned cart email can train shoppers to wait for one. Decide your discount strategy first, then have AI write accordingly.
Subject lines
Ask AI for several subject line options for each email and test them. Clear, friendly subject lines usually work better than pushy ones.
Follow email rules
Only send to shoppers who have provided their email in a way that permits marketing messages, and include unsubscribe options.
Measure results
Track opens, clicks, and recovered sales for each email. Ask AI to suggest variations for the weakest email and test again.
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