Behind-the-scenes drafting
Using AI to help draft an email that you review, edit, and send yourself is similar to using spellcheck or a template. Many businesses don't disclose this kind of assistance, because a person is responsible for the final message. Your industry or local rules may have specific expectations, so stay informed.
Automated conversations
When customers interact with an automated chatbot or AI phone system, transparency matters more. Customers should know they're talking with an automated assistant and have a way to reach a person. Some places have laws requiring disclosure, so check what applies to you.
Images and media
If you use AI-generated images, avoid presenting them as real photos of your work, team, or results. Some platforms require labeling AI-generated content. Misleading visuals can damage trust and may violate advertising rules.
Reviews and testimonials
Never use AI to create fake reviews or testimonials. This is deceptive and can violate laws and platform rules.
Regulated industries
Professionals in fields such as law, healthcare, finance, and insurance may have specific obligations related to AI use. Check guidance from regulators and professional associations.
When in doubt, be open
Transparency builds trust. If you're unsure whether to disclose AI use, consider how customers would feel if they found out later.
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