Why voice matters
Customers notice when your website sounds formal, your emails sound casual, and your social posts sound like someone else entirely. A consistent voice makes your business feel more professional and recognizable.
Find your voice
Paste a few pieces of writing you like, such as emails, posts, or website copy, into AI and ask it to describe the voice. Then refine the description until it feels right, such as "friendly, straightforward, and helpful, never pushy."
Build a one-page guide
- Three to five words describing your voice
- Words and phrases you use
- Words and phrases you avoid
- How you address customers
- Example sentences that sound like you
AI can help draft each section.
Use it with AI
Paste your style guide into AI conversations or save it in custom instructions or projects. AI output will match your voice more closely.
Share with your team
Anyone who writes emails, posts, or messages for your business should have the guide.
Update it
As your business grows, your voice may evolve. Review the guide once a year.
Consistency builds trust
A clear, consistent voice helps customers feel they know your business before they ever meet you.
Test it on real tasks
After drafting the guide, ask AI to write a customer email and a social post using it. If the results sound like you, the guide is working.
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