Answer three questions fast
Your homepage should immediately tell visitors what you do, who you help, and what to do next. Many small business homepages bury this information under vague slogans or long histories.
Start with a clear headline
Ask AI for several headline options that state what you do in plain language, such as "Reliable Roof Repair for Homes in [City]." Clear headlines usually work better than clever ones.
A simple homepage structure
- Headline and short supporting sentence
- Primary call to action, such as call or book
- Services overview
- Why customers choose you
- Reviews or testimonials
- Service area and contact information
AI can help draft each section from your notes.
Write for customers, not yourself
Focus on customer problems and outcomes rather than company history. Ask AI to rewrite sections from the customer's point of view.
Keep it honest
Avoid claims you can't back up. Specific, true details, like years in business or response times you consistently meet, build more trust than vague superlatives.
Make action easy
Phone numbers, booking buttons, and contact forms should be easy to find, especially on mobile.
Test and improve
Ask a few customers or friends to look at the page and tell you what your business does. If they can't answer quickly, simplify further.
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