What alt text is
Alt text is a short written description of an image that screen readers read aloud for visitors who are blind or have low vision. It also appears if an image fails to load. Good alt text helps everyone understand the content of your pages.
Why it matters for small businesses
Accessible websites serve more customers and show that your business cares about inclusion. Descriptive alt text can also help search engines understand your images.
Use AI to draft descriptions
Many AI tools can look at an image and suggest a description. Ask for a concise description that explains what's important in the context of the page, such as "Technician installing a new furnace in a basement utility room." Review each description for accuracy.
Keep it relevant
Alt text should describe what matters, not every detail. Avoid stuffing keywords. Decorative images that add no information may not need descriptive alt text, depending on how your website handles them.
Other accessibility improvements
AI can also help you rewrite content in plain language, create descriptive link text, and add captions or transcripts for videos. A full accessibility review may require specialized tools or experts.
Make it part of your process
Add alt text whenever you upload new images, so accessibility becomes routine.
Inclusive websites build trust
Small improvements make your website easier for everyone to use.
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