Why testimonials help
Prospective customers trust other customers. Testimonials that describe a real experience, such as how a problem was solved, are especially persuasive.
Ask at the right moment
The best time to ask is right after a great experience. AI can help write short, friendly requests you can send by email or text.
Make it easy with questions
Many customers want to help but don't know what to say. Instead of asking for a testimonial, ask a few questions:
- What problem were you trying to solve?
- What was working with us like?
- What result did you get?
- Would you recommend us, and why?
Get permission
Always get permission before publishing a testimonial, and confirm how the customer wants to be identified.
Don't rewrite meaning
AI can help fix typos or shorten a long testimonial, but don't change what the customer said or add claims. Ask the customer to approve any edits.
Follow advertising rules
Testimonials must reflect real experiences. Some industries have additional rules about testimonials, so check what applies to you.
Use them widely
Place testimonials on your homepage, service pages, proposals, and social media. AI can help write short introductions or captions.
Keep them fresh
Add new testimonials regularly so visitors see recent experiences, not just ones from years ago.
Want This Set Up For You?
AI Business Growth configures ChatGPT, Claude, and simple automations for service businesses, then trains your team to use them. Start with a free evaluation.
Get Your Free AI Evaluation Calculate Your AI ROI