Consent comes first
Text message marketing is regulated in many places, and rules often require clear permission before sending marketing texts, plus an easy way to opt out. Before writing a single campaign, make sure you understand the requirements that apply to your business and that your contact list was collected properly. When in doubt, consult a professional or your texting platform's compliance guidance.
Keep messages short and useful
Texts work best when they're brief and clearly valuable to the recipient, such as an appointment reminder, a time-sensitive offer, or an important update. AI can help you shorten messages while keeping the key information, which matters when every character counts.
Write with the customer in mind
Ask AI to write texts that sound friendly and personal, identify your business clearly, and include one simple action. Avoid all capital letters, excessive emojis, or anything that feels like spam. A message customers are glad to receive is far more effective than one they ignore or report.
Frequency matters
Sending too many texts leads to opt-outs. Plan a reasonable schedule, and use texts mainly for messages that truly benefit from immediacy. AI can help you plan a calendar that balances promotions with helpful reminders.
Personalize appropriately
Using a customer's name or referencing their last service can make texts feel more relevant. Avoid including sensitive information in messages that others might see on a phone screen.
Track results
Measure replies, bookings, and opt-outs for each campaign. If opt-outs rise, reduce frequency or improve relevance.
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