Build your list
Collect emails through online reservations, ordering, loyalty programs, or a sign-up card. Always get permission and explain what guests will receive.
Plan your emails
AI can help plan a monthly calendar of emails:
- New menu items
- Events and live music
- Holiday reservations
- Birthday offers
- Behind-the-scenes stories
Write subject lines
Subject lines determine whether emails get opened. AI can generate options; choose ones that are clear and appealing.
Keep it short
Restaurant emails work best when they're quick to read with a great photo and one clear action, like reserving a table.
Personalize
Birthday and anniversary emails feel special. AI can help write warm templates.
Follow email rules
Include an unsubscribe option and follow email marketing laws.
Measure results
Track opens, clicks, and reservations from each email. Use AI to help refine future messages based on results.
Consistency builds habit
Regular emails remind guests to visit and help turn occasional diners into regulars.
Segment your list over time
As your list grows, consider grouping guests by what they care about, such as families, brunch regulars, event-goers, or catering customers. AI can help you write versions of the same email tailored to each group, which tends to be more relevant and less likely to be ignored. Even two or three simple segments can improve how guests respond to your emails and reduce unsubscribes, because people receive messages that actually match how they use your restaurant.
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