Why scripts help
Unscripted videos often ramble or miss key features. A short script keeps you focused, helps you hit the highlights, and makes editing easier.
Plan the route
Before writing, decide the order you'll walk through the home: exterior, entry, living areas, kitchen, bedrooms, bathrooms, and outdoor spaces. Give this route and the home's key features to AI.
Example prompt
"Write a 90-second video tour script for a four-bedroom home with an open kitchen, a home office, and a large backyard with a patio. Conversational, warm, and focused on how it would feel to live there."
Keep it natural
Read the script aloud while walking through the home. Change any phrases that feel awkward. You don't need to memorize every word; use it as a guide.
Make short versions
Ask AI to cut the script into a thirty-second version for social media reels and a fifteen-second teaser. Different lengths work on different platforms.
Add captions
Many people watch videos without sound. AI can help you create short on-screen captions that highlight features like "Chef's kitchen" or "Private backyard."
Accuracy and compliance
Only describe features that are actually there. Follow fair housing rules and any brokerage requirements for video marketing, including disclosures.
Reuse the content
Turn your script into a listing description, social post, and email announcement for a consistent launch.
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