Short wins on postcards
A postcard has only a few seconds to get attention. The message should be simple: one headline, one main idea, and one clear call to action.
Postcard ideas
- Just listed or just sold announcements
- Neighborhood market snapshots
- Free home value review offers
- Seasonal home maintenance tips
- Community event announcements
Prompt for headlines
"Write ten short postcard headlines for a real estate agent offering free home value reviews to homeowners in a suburban neighborhood. Friendly and clear, under eight words each."
Pick the best one and test it.
Back-of-card copy
Ask AI to write fifty to eighty words for the back of the card that explain the offer and how to respond. Include a phone number, website, or QR code.
Follow the rules
Include any required brokerage information and disclaimers. If you mention recent sales, make sure the information is accurate and that you're allowed to share it.
Test and track
Use a unique phone number, landing page, or QR code for each mailing so you can see which messages get responses. AI can help you write variations for testing.
Stay consistent
Direct mail works best with repeated exposure. Plan a series of mailers for the same neighborhood over several months so homeowners start to recognize your name.
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