Find the news
Not everything is newsworthy. Good reasons for a press release include a grand opening, a major expansion, a community event, a significant milestone, or a charitable initiative. AI can help you identify which part of your story is most interesting to local readers.
Standard structure
- A clear headline
- A first paragraph answering who, what, when, where, and why
- Supporting details
- A quote from the owner
- Background about your business
- Contact information
AI can draft a release following this structure.
Write a genuine quote
AI can suggest a quote, but rewrite it so it sounds like you. Reporters notice generic quotes.
Keep it factual
Press releases should be accurate and free of exaggerated marketing language. Verify every date, name, and number.
Find the right contacts
Research local reporters who cover business or community news. AI can help write a short, personal pitch email to send with the release.
Follow up politely
One polite follow-up is fine. AI can help draft it.
Share it yourself
Even if media doesn't pick it up, post the release on your website and social media.
Build relationships over time
Reporters are more likely to cover businesses they know. Share genuinely useful story ideas occasionally, not just promotions, and thank reporters when they cover you. AI can help you keep a simple list of contacts and past stories.
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