Reviews influence decisions
Aesthetic treatments involve trust. Prospective clients often read reviews closely to judge your results, staff, and professionalism.
Ask at the right moment
The best time to request a review is when the client is happy, such as after they see their results or at a follow-up visit. AI can help write short, friendly requests with a direct link.
Respond to positive reviews
Thank reviewers warmly and mention something general about their experience. AI can draft responses, but avoid confirming specific treatments in public replies unless the client already mentioned them, and even then be cautious.
Handle negative reviews carefully
- Stay calm and professional
- Acknowledge the concern
- Invite the person to contact you privately
- Never share treatment details or personal information
AI can help draft responses that are empathetic without revealing protected information.
Privacy rules matter
Health privacy laws may apply to your business. Responding publicly with details about a client's treatment can create serious problems. When in doubt, keep responses general.
Follow platform rules
Don't offer incentives for reviews or ask staff to post reviews. Follow each platform's policies.
Learn from feedback
Ask AI to summarize common themes in your reviews, using text without names. This can reveal what clients love and where to improve.
Build a steady flow
A consistent process for requesting reviews keeps your reputation fresh and accurate.
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