Generic posts attract generic applicants
Many small business job posts list vague duties and requirements copied from elsewhere. Strong candidates skip them because they can't tell what the job is actually like or why they'd want it.
Start with the real job
Before writing, describe what a typical week looks like in the role, the tools used, the challenges, and what success looks like after ninety days. Give these notes to AI and ask for a job description.
A clear structure
- A short introduction to your business
- What the role does and why it matters
- Key responsibilities
- Must-have and nice-to-have qualifications
- Schedule, location, and pay range where possible
- Benefits and growth opportunities
- How to apply
Be honest
Describe challenges honestly, such as busy seasons or physical demands. Candidates who know what to expect are more likely to stay.
Use inclusive language
Ask AI to review the description for language that might discourage qualified candidates, and remove unnecessary requirements.
Follow the law
Check local rules about pay transparency and required disclosures. Avoid any discriminatory language.
Promote it widely
AI can help adapt the post for job boards, social media, and referral messages.
Respond quickly
Good candidates move fast. Have AI-drafted response templates ready so applicants hear back promptly.
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