Be honest with customers
Don't use AI to create fake reviews, fake testimonials, or images that misrepresent your work. Don't pretend AI-generated content is something it isn't. Honesty protects trust, which is a small business's most valuable asset.
Protect privacy
Treat customer information carefully. Avoid entering sensitive data into AI tools that aren't approved for it, and follow privacy laws that apply to your business.
Watch for bias
AI can reflect biases from its training data. Be especially careful when using AI in hiring, pricing, or decisions that affect people. Review output for unfair assumptions and keep decisions in human hands.
Take responsibility
- Review AI output before using it
- Correct mistakes promptly
- Don't blame AI for errors
- Keep humans accountable for decisions
Respect creators
Avoid using AI to copy other businesses' content, designs, or brand identity. Create original work.
Treat employees fairly
Be transparent with employees about how AI will be used and how it affects their roles.
Keep learning
Ethical questions around AI continue to evolve. Stay informed and adjust your practices as needed.
Put it in writing
A few sentences in your AI use policy describing these commitments helps everyone on your team understand what responsible use looks like. AI can help you draft the wording, and you can review it with your team so the principles feel practical rather than abstract.
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