Choose your audience
Decide who should receive the mail, such as homeowners in specific neighborhoods or past customers. AI can help you think through which audiences fit your services.
Write short, clear copy
Postcards have limited space. AI can help write a headline, a short benefit statement, and a clear call to action.
Plan a sequence
One mailing rarely does the job. Plan three or four mailings spaced a few weeks apart, each with a different angle.
Include tracking
- A unique phone number
- A dedicated web page
- A QR code
- A promo code
Follow rules
Make sure offers are accurate and include any required disclosures.
Design matters
Pair copy with clean, readable design and real photos.
Measure results
Track responses and calculate cost per customer.
Improve next time
Use results to refine your next campaign.
Target past customers too
Past customers are often the best audience for direct mail because they already know you. A postcard reminding them about seasonal maintenance or a new service can bring in repeat work at a lower cost than reaching strangers. AI can help you write a friendly, personal message for this group that feels like a reminder from a business they trust.
Keep your list clean
Remove duplicates, outdated addresses, and people who asked not to be contacted. A clean list saves postage and avoids annoying people.
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